MarketingVox cites the ten commandments for corporate blogging, according to Compendium Blogware founder Chris Baggott. The list differs from others I’ve seen in that it places prominence on search, and the direct benefits this can deliver from blogging efforts. The other point that caught my attention is that control is OK – corporations are responsible for what gets published on their blogs and so can legitimately have final say on what gets blogged.
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