Chris Baggott claims that there is no situation in which corporate blogging can’t be relevant. It’s about telling a personal story and humanizing your business. If you deal with people, then you can blog.
My only comment would be that it may not be the most useful channel in all situations. I think Chris is ignoring the situation that many small business owners and marketers are faced with – where do they put their efforts for maximum return? I don’t think the answer would always be a corporate blog.