Debbie seems to get around. This time Aquent’s talent blog pick up a Podcast where amongst other things, Debbie discusses her three “dont’s”: don’t focus on the technology, don’t outsource the writing and don’t overestimate the amount of work involved.

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Odd case this. Definitely on the boundaries of what constitutes whistle-blowing in a corporate blogging environment. Chez Pazienza, a CNN Producer wrote on his personal blog about how he felt his journalistic values where being compromised by the commercial imperatives of the news network he worked for. For this he lost his job.

Surely a cautionary tale for all you corporate bloggers out there (especially those in more high-profile industries).

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Search engine optimization expert Mike Grehan tackles the thorny subject of whether launching a blog will help search rankings. A good point Mike makes is that you should concentrate on attracting (relatively few) links from authority sites rather than vast amount of links from other low-ranked blogs. How do you do this? Think of your audience first - not search engine spiders.

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John Cass picks up on a post by Elizabeth Albrycht telling companies to listen, acknowledge and demonstrate, when it comes to social media communication. The first two are fairly self-explanatory but how do you demonstrate you’ve been listening to your audience? How about make sure that feedback gets worked in to your development cycle.

In the tech field, this could be having online user manuals which allow comments. Valid comments should be worked into future manual updates and where applicable product development. Seems that this could be a pipe dream - not many companies are going down this road.

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Chris Baggott outlines ten ways to make blogging work in your company in this MarketingVOX article.

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If you need to know what your customers are saying about you (and they number more than about 3 people), then check out ‘Radically Transparent: Monitoring and Managing Reputations Online’. Some great tips on how you can measure and persuade your key audiences.

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MarketingVox cites the ten commandments for corporate blogging, according to Compendium Blogware founder Chris Baggott. The list differs from others I’ve seen in that it places prominence on search, and the direct benefits this can deliver from blogging efforts. The other point that caught my attention is that control is OK - corporations are responsible for what gets published on their blogs and so can legitimately have final say on what gets blogged. 

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More and more recruiters are tracking blogs to find out about potential employees, especially for jobs that require knowledge of social media.

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