Yahoo and the challenges of corporate blogging

Ha! Benjamin Kuo makes a direct link between Yahoo’s lack of recent updates to its corporate blogs and the fact it’s just about to make some well-publicized layoffs. Central theme is how many people are going to blog passionately (read effectively) under those circumstances.

I wonder how far you could follow this idea? By looking at the frequency/level of passion in posts could you work out company health? Could work in the tech field. As an aside, BEA blogs gave a good indication of how insiders felt about the acquisition noises coming from Oracle.

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