Chris Baggott raises the question of how many properties can a sane person really be involved with? As the Myspaces and Facebooks of this world gain in popularity and proliferate, this does raise the question of how many of these social networks can a person actively use. Especially as interaction is key for many of these sites.
So how many initiatives should a company engage in? If you have a successful corporate blog, why not spend time nurturing this rather than casting a greedy eye towards Facebook?