Beware when business blogging

A good comprehensive post on what to watch out for with corporate blogging. Beyond the technical issues, Flixya also highlights potential pitfalls around informal corporate communication, eg:

“Brace yourself; there are even deeper pitfalls with much more severe repercussions to consider. For one, businesses that allow misrepresentations – faulty or misleading information to appear on their blogs can create a public disaster.”

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