Social networks rather than a corporate blog?

So, should you dump your blog in favor of a full-blown social network? Chris Baggott thinks not. Beware of social networks – the idea that if you build it, people will come is not, unfortunately a truism.

As Chris points out, you can have a better chance of setting up your stall on Facebook and see who comes. But a blog is a different animal – especially as far as Google rankings are concerned.

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