Ouch. Marketing Pilgrim digs into the blogging past of the main conspirators in the Blog Council and digs up some pretty unsavoury facts. There’s also the use of the term ‘flog’ for the blog that overtly promotes the company products.
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Actually ‘flog’ here denotes a ‘fake blog,’ which was set up to promote company products while being written by employees who make themselves appear to not be affiliated with the company.
Comment by Jordan McCollum — December 12, 2007 @ 11:37 am
Sorry – my mistake. Funny, I came across the term on another site today too (sorry, I can’t find it now). Again, I (wrongly) assumed that it was a term for a blog that is overtly sales-y.
Comment by Daryl Pereira — December 12, 2007 @ 3:35 pm
Just in case anyone else is confused, this definition and description of a ‘flog’ may help clear things up:
http://www.ctoforaday.com/articles/000072.html
Comment by Daryl Pereira — December 12, 2007 @ 3:38 pm