The Blog Council exposed

Ouch. Marketing Pilgrim digs into the blogging past of the main conspirators in the Blog Council and digs up some pretty unsavoury facts. There’s also the use of the term ‘flog’ for the blog that overtly promotes the company products. 

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3 thoughts on “The Blog Council exposed”

  1. Actually ‘flog’ here denotes a ‘fake blog,’ which was set up to promote company products while being written by employees who make themselves appear to not be affiliated with the company.

  2. Sorry – my mistake. Funny, I came across the term on another site today too (sorry, I can’t find it now). Again, I (wrongly) assumed that it was a term for a blog that is overtly sales-y.

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