The Blog Council exposed

Ouch. Marketing Pilgrim digs into the blogging past of the main conspirators in the Blog Council and digs up some pretty unsavoury facts. There’s also the use of the term ‘flog’ for the blog that overtly promotes the company products. 

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Posted in Corporate Blogging News
3 comments on “The Blog Council exposed
  1. Actually ‘flog’ here denotes a ‘fake blog,’ which was set up to promote company products while being written by employees who make themselves appear to not be affiliated with the company.

  2. Daryl Pereira says:

    Sorry – my mistake. Funny, I came across the term on another site today too (sorry, I can’t find it now). Again, I (wrongly) assumed that it was a term for a blog that is overtly sales-y.

  3. Daryl Pereira says:

    Just in case anyone else is confused, this definition and description of a ‘flog’ may help clear things up:

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