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The Blog Council exposed

Posted on December 8, 2007 by Daryl Pereira — 3 Comments ↓

Ouch. Marketing Pilgrim digs into the blogging past of the main conspirators in the Blog Council and digs up some pretty unsavoury facts. There’s also the use of the term ‘flog’ for the blog that overtly promotes the company products. 

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Posted in Corporate Blogging News
  • http://www.marketingpilgrim.com Jordan McCollum

    Actually ‘flog’ here denotes a ‘fake blog,’ which was set up to promote company products while being written by employees who make themselves appear to not be affiliated with the company.

  • Daryl Pereira

    Sorry – my mistake. Funny, I came across the term on another site today too (sorry, I can’t find it now). Again, I (wrongly) assumed that it was a term for a blog that is overtly sales-y.

  • Daryl Pereira

    Just in case anyone else is confused, this definition and description of a ‘flog’ may help clear things up:

    http://www.ctoforaday.com/articles/000072.html

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