The Blog Council exposed « CagedEther: corporate blogging, social media, analytics

December 8, 2007

The Blog Council exposed

Daryl Pereira on December 8, 2007
Categories: Corporate Blogging News

Ouch. Marketing Pilgrim digs into the blogging past of the main conspirators in the Blog Council and digs up some pretty unsavoury facts. There’s also the use of the term ‘flog’ for the blog that overtly promotes the company products.

http://www.marketingpilgrim.com Jordan McCollum

Actually ‘flog’ here denotes a ‘fake blog,’ which was set up to promote company products while being written by employees who make themselves appear to not be affiliated with the company.
Daryl Pereira

Sorry – my mistake. Funny, I came across the term on another site today too (sorry, I can’t find it now). Again, I (wrongly) assumed that it was a term for a blog that is overtly sales-y.
Daryl Pereira

Just in case anyone else is confused, this definition and description of a ‘flog’ may help clear things up:

http://www.ctoforaday.com/articles/000072.html

blog comments powered by Disqus


	Powered by WordPress