It’s time for CMO’s to wake up and be measured

Chris Baggott speak again. This time on the changes that are a-coming for the CMOs (Chief Marketing Officers for Brits like me that get lost in the C suite). Marketing is entering an era of measurability and the key is to get involved with the numbers. For those at the top of the marketing chain, think about corporate blogging. It’s great for SEO and gets you noticed.

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