One day I’m going to put a stop to making posts linking to laws about corporate blogging. People can’t seem to stop themselves.
Still, there are only five of these and they do seem to make sense. Stuff like blogs evolve – what you talk about today isn’t necessarily what you’re talking about in five years time. Cagedether is a perfect example!
The one I’m not quite convinced about is whether the author matters or not. Even in the corporate sphere, it’s possible to have personality bloggers (think Robert Scoble as a prime example), and if these walk, quite often they take their blog audience with them (think Robert Scoble leaving Microsoft).