Tales from a successful corp blog

Quicken Loans blog, What’s the Diff, has been around for a year, and in this post they share what they feel are the main reasons the blog has been so successful. I particularly like the gem – don’t fixate on post frequency. If you don’t have something to say, don’t bother speaking. On whether the blog is corporate or personal, they say:

“It’s the Quicken Loans blog and everything we put here reflects on Quicken Loans. Like it or not, our opinions can help or hurt Quicken Loans if posted here.  So we have to be careful.  We’ve earned the trust of leadership.  If we lose that trust, we lose the ability to write a good blog.”

 

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