Forrester say set the policy in place first. However in these times of ‘beta’ communication (ie. launch first and tweak as you go along) there is the argument that the policy should be worked out along with the direction in which the communication goes. For blogging – wait to see what happens before launching ahead.
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Put the blog Before the PolicyBeware the blogsA round-up of some of the recent high-profile corporate whistle-blows by well-placed blogs. Includes links to a round-up of what happened to Toyota and their environmental stance in light of their backing of several auto-makers in the US. Corporate Blogging PolicyAs corporate blogging grows, so does the need for policy. Corporate blogging policies are cropping up all over the place. Even in Bangladesh. |
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