Ah, the joys of internet diversions. I was supposed to be checking whether YouTube is a viable option as a platform for business videos and I came across this presentation by Barry Libert, the SEO of Shared Insights on how to build business communities online.
[kml_flashembed movie="http://www.youtube.com/v/1gapdV8RIo0" width="425" height="350" wmode="transparent" /]
Messy is good. Be prepared to relinquish control and let the community develop on its own. Don’t get all big-brother and try and control the information flow. Communities are clubs that have a common interest – you.
Think of the programming – not the technology. Give people a reason to come back.
Communities are not formed overnight. Be prepared to be in it for the long-haul. Just like a successful gardener, you need patience and diligence for the community to flourish.