One of our marketing managers pointed me to this site:
http://www.marketingexperiments.com/
It’s a journal dedicated to testing marketing campaigns. Interesting stuff for newbies like me. I now know what ‘variable cluster testing’ is, and how it can be useful.
More than that, they seem to have narrowed in on the right questions – such as how can I optimize a free trial offer? Or what’s the best format for landing pages?
Some of their conclusions are not exactly what I would have expected.Â
