Google Quality Score

In case you were wondering exactly how complicated Google’s quality score really is, take a look at this article on Optimize and Prophesize.

Beware: there’s different scores for rankings, min bid and search vs. content. Throw in a landing page score that doesn’t seem to work effectively at measuring conversions and there you have the gist of it..

Now all I need to do is go figure out what multivariate content delivery is.

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