here it is, the aggregator of the aggregators - search all the main social network sites through one interface.

if nothing else, a great list of all the main web 2.0 properties.

go ahead, check out popurls.

In case you were wondering exactly how complicated Google’s quality score really is, take a look at this article on Optimize and Prophesize.

Beware: there’s different scores for rankings, min bid and search vs. content. Throw in a landing page score that doesn’t seem to work effectively at measuring conversions and there you have the gist of it..

Now all I need to do is go figure out what multivariate content delivery is.

With the specter of clickfraud showing no signs of abating over the coming months, the eloquent Jeffrey Rohrs has put together the sausage manifesto. Based on the principle that people who enjoy eating sausage should not watch it being made, the plucky Rohrs says that there’s a tendency for paid search marketers who like paid search to not put too much effort into seeing where clicks come from.

In short, the manifesto calls for the emphasis to be on the search engines to be more transparent about where ads come from, and shift the burden off the marketer.

As with all manifestos, it gets a bit whiney after a while, but the essential point is a good one - search engines can tell us more about where our clicks are coming from. And as click fraud becomes the big story around paid search, it seems to create a large degree of skepticism in non-search marketing execs.

If you’re interested in making demos of software, then this post may help. There are two main software products out there: Captivate and Camtasia.

There’s a great review of both products.

If you’re working on a lower budget, then check out FLV Producer. Slightly different concept - they let you record your desktop (plus audio) but host the results.

If you are looking for a showcase of demos, check out:

DMReview’s software demo lab

Here are my personal fave demos (not from the link above).

Dan Thies on the keyword permutation tool (using FLV)

ActiveCollab (using Camtasia)

Welcome to 2007. And if the projections are to be believed, an increase in paid search spend. Which in turn means an increase in competition.

Timely then, that this neat little permutation tool popped up courtesy of Dan Thies of the SEO Research Labs. Essentially, you split up the term into its constituent parts and the tool throws back all the possible combinations. Simple, and apparently effective.

See a demo, or give the tool a go here:

http://tools.seobook.com/keyword-list/generator.php