getting to grips with Adwords quality score

so, how exactly do you figure out what’s the best way to maximise your adwords campaign?

this article from se roundtable gets into nitty-gritty.

main points:

  • ctr is important but not the be-all and end-all
  • the ctr is normalized for ad position: if you are lower down the rankings you won’t be penalized for a low ctr
  • think of the ad as the bridge to relevance: the link between the keyword and the landing page – both of which are important for the q score

One thought on “getting to grips with Adwords quality score”

  1. Adwords is really good in driving traffic to your website. however, they are very strict right now and they would not easily approve websites that they thought have low quality content. |

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