Some interesting research on the influence of blogs on B2B buying decisions.
â€œBlogs have made inroads into B2B technology companies with more than 53 percent of respondents saying the content they read in blogs has an impact on their work-related purchasing decisions. Some 80 percent of respondents say they read blogs, with 51 saying they read them at least once a week.â€
as with all surveys, it’s worth taking with a pinch of salt – could be that those interviewed wanted to appear more tech-savvy then they really are. still, makes you think that there is a lot more that can be done in this area given the relatively small number of B2B companies blogging.