blogs can make the difference for b2b

Some interesting research on the influence of blogs on B2B buying decisions.
“Blogs have made inroads into B2B technology companies with more than 53 percent of respondents saying the content they read in blogs has an impact on their work-related purchasing decisions. Some 80 percent of respondents say they read blogs, with 51 saying they read them at least once a week.”

as with all surveys, it’s worth taking with a pinch of salt – could be that those interviewed wanted to appear more tech-savvy then they really are. still, makes you think that there is a lot more that can be done in this area given the relatively small number of B2B companies blogging.

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