link text – seo and the w3c

ok, what exactly goes in the link has always left me a bit baffled. mainly because i’ve always worked for companies who will put ‘click here to see the latest features’. hmm.

from an SEO point of view, that’s pretty much a given no-no: link text is too important in describing the page to search engines to include ‘click here’.

but the W3C goes a step further and recommends leaving out all verb-phrases from link text. this would be a good one to test…

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