Stonyfield Farms: they instituted blogging right after the 2004 presidential elections after their CEO saw the power of blogs in that process. They were a small organic yoghurt company that had, until then, not generated much media attention.
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SunMicrosystems: CEO Jonathan Schwartz attributes the revival of their brand entirely to their blogging.
Microsoft: tech evangelist Robert Scoble became a blog star and changed the face of the ‘evil empire’.
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Skin MD Natural: a small privately owned company that used online PR to launch a new product.
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StormHoek Wines: launched their wines in Europe and the US using blogs. They doubled their sales in less than 12 months.
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