interesting comments by two of the biggest newspaper owners in the states. online is the big threat but:
“We have to get paid for it,” Singleton said. “We either have to come together as an industry or partner with Google or Yahoo or whomever. If we don’t get paid for it, we aren’t going to continue to be able to produce it.”
what about an adsense-style advertising model? given the increased coverage the internet offers, surely newspapers can follow in the footsteps of the wily online marketers who have funded content through the PPC networks?
on a more upbeat not, this week have read rumours that newspapers are looking into alternative delivery mediums, such as electronic paper. having a wafer thin flat-screen that can hook up to an ipod or other data storage device (or wireless access??) could finally answer the dream of many a commuter.