Best open rates on a Friday

Contrary to conventional wisdom, Fridays had the highest open rates for
email messages in 2005, according to a new report from ExactTarget, writes
Internet Retailer. The average open rate for Fridays was 39.6 percent, with
Thursday right behind at 39.0 percent. Sundays, however, had the highest
click-through rate: 6.9 percent. Open rates by day of week were as follows:
Friday, 39.6 percent; Thursday, 39 percent; Wednesday, 38.4 percent;
Tuesday, 38.4 percent; Monday, 37.9 percent; Sunday, 33.5 percent; Saturday,
31.5 percent.

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