Search marketing stats 2005

” SEM spending is forecast to increase an average of 41% in 2005. [SEMPO, 2004] ” About 10 million people in the UK used a search engine in January 2005, compared with about 13 million Germans and 6.7 million in France. [Nielsen//NetRatings, 2005] ” 84.8% of users found sites through search. [GVU, 10th User Survey, 2004, US data] – 85.7% searched with intent to buy.
” The four leading search engines powered 81% of UK internet searches in September 2005. When the UK and .com properties of Google, MSN Search, Yahoo! Search and Ask are combined, that figure reaches 94%. [Hitwise UK Search Report, October 2005]

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