blogs outweigh trad press in consumer leverage

ok, given the medium i use for publishing, perhaps not that strange that i would report on articles that the blogosphere can have greater influence than traditional press.

but the slant of the whitepaper is on the affect that one consumer had on the reputation of dell computers. also interesting is the citation analysis technique market sentinel uses to measure online PR – doesn’t seem to be a million miles away from google’s PageRank algo.

you can read the full pdf report here.

btw, market sentinel has loads of useful information on the state of blogging.

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