Alexa pimping its index

enter the period of open source search… Alexa has started offering its index for a minimal price.

what does this mean? any entrepreneur that spots a hole in a vertical search market can plug that gap by sectioning a part of alexa and branding it up. stick some adsense (or any other ad program) on there and you could have a viable business model.

potential problems?

– apparently this has been done before (prior to the dot com fallout) and last time round it didn’t work out.

– the alexa index, at 4 billion pages, isn’t all that.

should get an idea over the next year or so what the take-up rate is.

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