yahoo’s intent search

interesting new mindset feature from yahoo… search and then get the choice of whether you are shopping or researching.

kind of like the sliders that msn offers, but cut-down to a format that is more eminently usable.

“Imagine linking pay-per-click (PPC) ad campaigns to a user’s stage in the buying cycle. If users are researching products for a future purchase, marketers should be prepared to serve informational ads. If they’re closer to buying online, free shipping or financing campaigns could nudge them toward completing the transaction. If shoppers are headed for a brick-and-mortar store to buy, a local ad could be served to offer a logical purchase destination.”

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