msn ppc looks set to shake things up a bit. more demographics than have ever been available before.
some (like danny sullivan) reckon that yahoo (overture) doesn’t stand to lose that much, but i’m not so sure. yahoo will lose a major chunk of its network and although advertisers prob won’t ditch it in favour of msn, surely the costs will have to come down given that the ads won’t appear in half the places they did previously.
anyway, still some way off as only going into singapore and france. could be live elsewhere by the end of the year.