seo and localisation

Google estimates that one-third of all queries conducted on its network are in a European language.

There are approximately 200 million internet users in the US, and 225 million in Europe.

Successfully reaching out to Europe is more complicated than translating keywords, page titles, and META tags. The experts agree that to succeed, you must be willing to devote the resources necessary to develop a truly localized ad strategy that understands the market you are moving into.

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