interesting look at latest eyetracking data about google. can’t believe the symmetry of it – the golden triangle where most people look.
suggests that most are aware of sponsored listings and on the whole stay clear of them.
the drop-off after the first three results seems significant.
the symmetry stands out even stronger comparted to that of a news page.
one problem is that there is not much information available on the study – the size of the sample, how the scenario was introduced..
graphical representations of human behaviour don’t sit easy with everyone. esp the anti-marketing camp.
obviously, if you do actually exist on the periphery then all this is of little benefit or relevance.